MARC Record from Oregon Libraries

LEADER: 01361cam a2200325Ia 4500
001 77527024
003 OCoLC
005 20071227071752.0
008 070104s2007    nyua     b    001 0 eng d
020    $a006124189X (pbk.)
020    $a9780061241895 (pbk.)
035    $a(OCoLC)77527024
040    $aE9L$cE9L$dBAKER$dYDXCP$dOSU$dHNW$dORE
049    $aORE5
090    $aBF774$b.C533 2007
090    $aBF774$b.C533 2007
100 1  $aCialdini, Robert B.
245 10 $aInfluence :$bthe psychology of persuasion /$cRobert B. Cialdini.
250    $aRev. ed. ; 1st Collins business essentials ed.
260    $aNew York :$bCollins :$bImprint of HarperCollins,$cc2007.
300    $axiv, 320 p. :$bill. ;$c21 cm.
504    $aIncludes bibliographical references (p. [293]-309) and index.
505 0  $aWeapons of influence -- Reciprocation : the old give and take--and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Epilogue. Instant influence : primitive consent for an automatic age.
650  0 $aInfluence (Psychology)
650  0 $aPersuasion (Psychology)
650  0 $aCompliance.
907    $a.b24597363$beca $c-
902    $a080215
998    $b1$c071227$dm$ea$f-$g0
945    $lecag $d120143071138$e1